English Essay 3 - 1410 Words

Engl 5A Globalization Over the past decades, Globalization had made the world a much smaller place. In the passage While I was Sleeping by Thomas L Freidman and The Rise of the Rest by Fareed Zakaria, there is a connection between the two passage. Thomas L. Freidman use the metaphor the world is flat which mean there are many competition in the world now. Fareed Zakaria address the U.S power is diminishing because the rest of the world is catching up. Along with the diminishing power, America is also outsourcing jobs to other nations where labor are cheap, and abundant of natural resource are available for use, but it is taking jobs away from many American. First of all, let’s address about Thomas L. Friedmans experience during his†¦show more content†¦People can no communicate, create, and transfer information within a split of the second. Friedman mentions Globalization 1.0 and 2.0 were driven primarily by European and American individuals and businesses (Friedman, 631.) What he means i s business, and individual are interacting and integrating between one another in the Western and European world, but since; Globalization 3.0 is approaching at a rapid pace. Friedman stated (because it is flattening and shrinking the world, Globalization 3.0 is going to be more and more driven not only by individual but also by a much more diverse--- none-Western, nonwhite---group of individual (Friedman, 631.) Even though India was the reason he came to the conclusion the world is flat, but during that time, China, Japan, and many other country are doing the same thing. This new era will be power by global market which is striving on competition, and those who cant catch up will be left behind. Along with Globalization, the rest of the world could see more nations compete to be the most powerful nation in the world. Fareed Zakaria The Rise of the Rest addresses how other nation of power are emerging. America is the worlds most powerful nation but it doesnt mean it would last forev er. If we take a look at how nation in the past rise and fall we can conclude that power dont last forever. For example, the Roman Empire rules the western scene for hundreds,Show MoreRelatedEnglish Chapter 3 Essay1213 Words   |  5 Pages English 101 Page 106 What did the writer say and what do you think? (1-3) 1.) No, I do not think any of Fulford’s examples of Movie Wisdom strikes me as inaccurate. Its because most of his examples were all on point and he explained how movies are predictable once you have a little in following the plots of different types of movies. 2.) He includes an anecdote, in an essay that shows how movies get it wrong, because he wants to tellRead MoreEnglish 1A Essay 3 1 3 1624 Words   |  7 Pagesï » ¿Kevin Pejoumand English 1A Mr. Somer 13 November 2014 The Horrors of Police Brutality Imagine being in the Bart train, going to a party with some of your friends, but while in route, you are shot by the Bart police for a crime you did not commit. This is the story of a young man named Oscar Grant. On New Years Eve of 2009, he was fatally shot. . Police brutality is the use of excessive force, physically or verbally, by a police officer. 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To treat herself one afternoon she decided to dress up and drive toRead MoreThe Best Target Of Academic Writing Instruction Essay1497 Words   |  6 Pagesaccent in their writing in English, whether native English user or non-native English user. Therefore, it can be determined by sentence structure, word choices, and intelligibility of writing. There is no right or wrong accent in writing in English, also in speaking. Moreover, due to widespread of the English language, there is no way to determine who is writing and speaking in a right accent or wrong accent. Also, I disagree with the thought that, native users of English must always be the best targetRead MoreMother Tongue1199 Words   |à ‚  5 Pagesâ€Å"So easy to read†(p.4). Amy Tan ends her essay, â€Å"Mother Tongue† with this short and even grammatically wrong sentence. She tells us this mother’s brief review is a proof of success of her writing. Why does she think that easiness is an essence of her writing? 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Violence in Hurston’s Seraph on the Suwanee and Their...

Violence in Hurston’s Seraph on the Suwanee and Their Eyes Were Watching God Several scenes from Seraph on the Suwanee parallel scenes from Their Eyes Were Watching God. The scene beginning â€Å"The gun came up†¦Ã¢â‚¬  on page 183 of Their Eyes Were Watching God and ending â€Å"†¦pried the dead Tea Cake’s teeth from her arm† on page 184 echoes the scene in Seraph on the Suwanee beginning â€Å"She flung her hands up†¦Ã¢â‚¬  on page 145 and ending â€Å" ‘†¦just as fast as you can’† on page 146. The premise for each scene is identical. The prime female character is forced to defend herself from a close male family member who has gone mad and is threatening her life. Even in the face of death, she is primarily concerned with his well-being and becomes the only person†¦show more content†¦She has known full well of his potential violence yet sticks around out of loyalty, in addition to the fear of what he might do if she tried to leave. Hurston describes the men as wild and threatening animals. Earl â€Å"snarls† from under the table and causes its contents to come â€Å"crashing to the floor.† He is described without his name, as â€Å"a form† that â€Å"springs away.† Arvay must â€Å"keep him from biting her hands.† The symbolic animalistic biting is also a focus in Their Eyes. Hurston turns Tea Cake into a rabid dog with a â€Å"ferocious look in his eyes† who â€Å"closed his teeth in the flesh of [Janie’s] forearm. Janie â€Å"pried the dead Tea Cake’s teeth from her arm.† Biting as a most base, barbaric form of fighting creates a fierce animal-like character who has no conscience or qualms about hurting or ultimately killing some one, even some one who loves him more than anything. Janie risks her life to give Tea Cake more than one fair chance to save himself. â€Å"The pistol snapped once,† indicating his full attempt to murder her, yet she takes no precaution to protect herself. By â€Å"the second click,† she has her gun loaded yet resists shooting and actually tries to reason with the rabid man—â€Å"Tea Cake, put down dat gun and go back tuh bed†Ã¢â‚¬â€almost like a mother trying to protect her child by way of warning. Even after his third attempt at killing her, she still â€Å"hopes†

Gun Control Is A Tough Business - 854 Words

Gun control in America is a tough business. Second amendment advocates love to flourish their rights to bear arms. However, their stubbornness is causing many unnecessary complications that could be easily solved if they would cooperate more with legislators. The need for more a more thorough background check, more rigorous restriction on purchases and less selfishness is paramount to the evolution of our country. Of the many problems we face in gun control it is availability of guns to the very people that don’t need them. The Sandy Hook shooting, occurring on December 14, 2012, sparked a nation wide push for stricter gun control. The shooter, a mentally ill male, shot down 26 people with a semi-automatic AR-15-- a military type assault rifle. Many Americans were left wondering how a mentally ill person would be capable of acquiring such guns. The truth is that it is not very difficult for someone to acquire such weaponry. On January 14, 2013 Brian Walsh wrote in a Time article that there was nearly one gun for every person in the U.S. We own almost, if not, half of the world s civilian guns. Furthermore our laws and regulations are generally slack compared to other developed countries. In Canada, not only do gun owners receive a background check, they must undergo a safety gun course and have a federal registration certificate for that weapon. Japan s laws are among the strictest: e ssentially banning all weapons except those used in competitions and requiringShow MoreRelated Gun Ownership and Gun Control in Canada Essay857 Words   |  4 PagesGun Ownership and Gun Control in Canada The Oscar-won documentary ‘Bowling for Columbine’ has aroused people’s awareness of gun ownership and gun control issues. Should gun ownership be banned or should guns be controlled? Does gun ownership create a violent society? The answer is not measurable, however, from the firearm situation between America and Canada, the answer is more obvious. America probably has the highest rate of gun ownership in the world. In CanadaRead MoreGun Control and the Black Market Essay examples1639 Words   |  7 Pagesrunning around with illegal guns. So we are not able to find the guns and the murder weapons. Their should not be able to get the gun at all but their find ways. This need addressing because if we do not address the problem, it will just get worse and more people will die from are mistaken. The worse it gets, the more people that die from this. People should not have to worry about the criminals who were in jail, having guns and what they would be doing with them. Gun control laws should stop criminalsRead MoreBan Guns On Their Property And Workplace Safety With Guns958 Words   |  4 Pagesstarts shooting. At the end of the gunfire, there are 20 people shot. This paper will examine the rights of the employee to carry guns, employers’ rights to ban guns on their property and workplace safety with guns involved. The employees have the right to bear arms. Currently, there is no law that controls guns at the office. Several states have passed professed guns-at-work laws. Laws like these are usually intended to keep employees’ privileges to have concealed firearms differ in terms of theirRead MoreUnderage Drinking, Drug Use / Abuse, And Unwanted Teenage Pregnancies1285 Words   |  6 Pagesuse/abuse, and unwanted teenage pregnancies. These children have a higher risk of developing violent behavior towards friends and family members. I would like to express my support of the 83rd Legislature in allowing citizens the right to carry concealed guns and supporting the 2nd Amendment. I am a single woman, I live alone and work 1  ½ from my home and most of my travel is at night. If I broke down or had to make a stop I would be an easy target for someone looking to commit a crime. I have my 4 yearRead MoreAnalysis Of The Movie The Night Of September 11 1630 Words   |  7 Pagesarrested for minor criminal charges are being released as Obama wanted gang members targeted rather than minor criminals. Obama supported the law as to ease law and immigration enforcement to settle critics who had been saying the president was being too tough. †¢ Where we are heading- A bill waiting for vote in the house for immigration reform has yet to be voted on and the situation looks bleak. House republicans are not making the bill a priority and democrats are admitting the future for immigrationRead MoreArticle Review On Donald Trump1687 Words   |  7 Pagescovered many topics. I found myself spending more time on these websites that covered many topics. The Daily Caller is one of these broad websites that featured the current events in politics, the international community, entertainment, sports and business. The political section on the Daily Caller seems to favor a more conservative stance, but is by no means a conservative website. Donald Trump of course was making news, with his words that were directed to North Korea during his speech at an airbaseRead MoreWhy Guns Should Be Legal1660 Words   |  7 PagesThe topic on why guns should be legal in chicago is very controversial. What ever side you pick there will be negatives and positives, but the side that the city takes has too many negatives causing deaths and the purchase of unregistered weapons. Others may say that by more people carrying guns it is more likely that they would use them incorrectly; But with the solution posed more citizens would have a gun with a license and safety classes. They would need to take these classes before making theirRead MoreDemocrats and Republicans: Is There a Difference? Essay1649 Words   |  7 Pages2013, p.16). They were believed to be necessary for the good of the people. Another policy deemed necessary for the welfare of the people was the strict gun control policy adopted by the Democrats after the assassination of President Kennedy (Watson, 2013). Democrats also believed that businesses were best handled by the government, being too tough for individuals to handle. On the other hand, Conservatives were very resistant to change. They were convinced that the traditional policies andRead MorePaychecks for Playmakers?998 Words   |  4 Pagesantsy as Cam Newton took the snap from shot gun and handed the ball off to University of Auburn running back Michael Dyer. Dyer tucked the hand off into his right hand, shuffled right to avoid his blocking lineman, and lunged past a University of Oregon defender just as he was being wrapped up by another Oregon linebacker. The linebacker spun Dyer in an attempt to wrestle him to the ground but somehow, in a feat of extreme effort, balance, and body control, Dyer went from being parallel to and almostRead MoreCase Study : My Summer Pharmacy Internship1166 Words   |  5 PagesThe case: During my summer pharmacy internship, a situation arose that there was a middle age male who carried a gun on his chest presented in my pharmacy, he was trying to buy some syringes and needles without prescription. The pharmacist on duty went up to talk to him. During the conversation, the pharmacist noticed that customer’s pupils were dilated, could not respond to pharmacist’s questions quickly, even mumbled to himself. Also the pharmacist saw bruises and some injection holes on both

No Needles Why Vaccination Proponents Persuasive Methods...

It’s hard to imagine a world without vaccines—a world where â€Å"getting sick† had the potential to be fatal (or at least cause irreparable damage to one’s body). In this world, diseases robbed millions of bright-eyed children of their lives. Thankfully, though, with the development of vaccines, populations have grown larger and healthier over the past century. Sadly, despite the improved longevity of our species, many people are still undecided about—or vehemently against—childhood vaccination. They claim that vaccinations are dangerous and responsible for autism and other conditions. Medical experts, however, refute these claims by citing both the safety and effectiveness of vaccinations. In fact, according to Centers for Disease Control and†¦show more content†¦Now, as stated above, misinformation fuels the anti-vaccination movement. The largest source of said misinformation is the abundance of zany conspiracy theories that perva de the Internet. Although there are many stories vaccination opponents cling to, the primary source of modern falsehoods is a fraudulent article published in 1998 by Dr. Andrew Wakefield in The Lancet, a renowned peer-reviewed medical journal. In his article, Wakefield described how his research showed a correlation between the onset of autism symptoms in children and the injection of the mumps, measles, and rubella vaccine. However, as Wakefield was found to have a slew of undeclared conflicts of interest and heavily manipulated results, The Lancet fully retracted his article in 2010, and his medical license was revoked (Douglas et al, 2014). At this point, however, the damage had already been done. The media carelessly circulated stories about Wakefield’s now-discredited article using sensationalist, fear-mongering headlines. The remnants of this massive reporting blunder now float in cyberspace like asteroids, colliding with parents worried about the safety of their childr en. These â€Å"asteroids† often convince naà ¯ve parents that childhood vaccinations are dangerous by implementing vicious scare tactics. Needless to say, nobodyShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCharacteristics Model 263 Ethical Dilemma Spitting Mad 264 Case Incident 1 Multitasking: A Good Use of Your Time? 264 Case Incident 2 Bonuses Can Backfire 265 3 9 The Group Foundations of Group Behavior 271 Defining and Classifying Groups 272 Why Do People Form Groups? 272 Stages of Group Development 274 The Five-Stage Model 275 †¢ An Alternative Model for Temporary Groups with Deadlines 276 Group Properties: Roles, Norms, Status, Size, Cohesiveness, and Diversity 277 Group Property 1: Roles

Cell Phones And Its Effect On Our Lives - 1612 Words

Following the time when the mid 1980s, phones have been rapidly moving their route into our commonplace lives, particularly with the presentation of cam telephones in the early part of the new thousand years. As cells develop they have more of an effect on our commonplace lives and I need to exactly how much they are affecting. Similarly as with new engineering in whatever other structure, phones have changed enormously over their generally short life compasses. As these progressions happen, so does the populaces like and here and there loathe for these new advanced cells. One of the real issues happening with cell telephones in present day times is that individuals use them at wrong times, for example, when they are looking at of a market. Despite the fact that there are a couple negative perspectives about phones, my exploration and my paper are going to mostly the profits of Pdas in the United States of America. My exploration concentrates on a few key regions in wireless corresp ondence, for example, the advancement of Pdas, content informing, Pdas and other PDA applications and in addition my own particular exploration including a overview that I dispersed to some of my colleagues. The main phone was much not quite the same as what we have today. In 1984 the Motorola Dyna Tac8000x was discharged into the business sector (Associated Press, 2005). This telephone was the first of its kind and was completely dissimilar to anything that anyone in the United States had everShow MoreRelatedThe Effects Of Cell Phones On Our Lives1053 Words   |  5 Pagesyears that improve our everyday lives. The wide use of cell phones has caused a remarkable impact on physical, and social aspects of our life. Cell phones impacts have contributed positively to our lives, but still others have influenced negatively on our life. With technology, the way we communicate has changed over the past year with our smart phones we can surf the internet, check our social media accounts, use GPS, and text and call our families and friends. The cell phones have made a significantRead MoreCell Phones And Its Effects On Our Lives938 Words   |  4 Pagesout lives. We use our cell phones for everything from finding directions, to taking pictures of moments you do not want to forget. Everywhere you go, you cell phone goes with you, if you forget it at home, somehow we feel naked without it. Cell phones have become so powerful and useful for so many things other than just making phone calls; I do not even know why we still call them phones. With that, we have the right to feel secure and free from unwarranted searches though our cell phones andRead MoreCell Phones And Its Effects On Our Lives1366 Words   |  6 Pagestechnology and increasing use of cell phones, a lot of studies are taking place. Even though cell phon es today have been helpful with communicating with people far away, these cellular devices still are dangerous in many extravagant ways. Dangerous can mean many things when it comes to cell phones. Billions of people throughout the world are implementing cell phone use in their daily routines. Cell phones are becoming a prone addiction which causes us to not be so aware of our surroundings when using itRead MoreCell Phones Effect Our Lives977 Words   |  4 PagesHow Cell Phones Effect our Everyday Lives Once upon a time, cell phones did not exist. If you wanted to make a call you had to use a home phone or a pay phone, but cell phones are now common place in our everyday lives. Almost everyone has one, even children in elementary school have cell phones. So how does having such easy access to a cell phone effect our everyday lives? The positive effects of cell phones are easy to see, as cell phones can be convenient and used as a life line in an emergencyRead MoreCell Phones And Its Effects On Our Lives862 Words   |  4 Pageshouse without theirs. The answer to this riddle? Cell phones. Children and adults alike are partaking in the growing addiction to their mobile devices. Can we blame them though? The sheer amount of uses, features, along with other various gizmos that come along with a cell phone are enough to make not having one a handicap on most people. Schools, websites, work places, all are integrating cell phone use into their everyday tasks. Downsides to cell phones do exist, but the benefits of having one farRead MoreThe Effects Of Cell Phones On Our Lives2011 Words   |  9 PagesDue to increasing technological innovations, many people are gradually trapping themselves in the web of cell phones. Even with primary laws in effect, drivers are tempted to text and drive on the road, and it has only brought grave consequences. According to the United States Department of Transportation, â€Å"It is estimated that drivers who text while on the road contribute to at least 100,000 collisions each year (qt. in Northwest drivers Admit). Besides causing careless accidents, intexicated driversRead MoreCell Phones And Its Effects On Our Lives924 Words   |  4 PagesCellular Distractions Can Wait. Cell phones, otherwise known as smart phones by today’s standards, are an immense help to most Americans in many ways. We use our cell phones daily for communication with friends and family through texting and phone calls, scheduling appointment, or social media. However, the convenience of smart phones is being abused daily in several ways that can lead to severe impacts with the distractions they cause. The advancement of cell phone technology in the last decadeRead MoreCell Phones And Its Effects On Our Lives Essay1222 Words   |  5 PagesGone are the days when cell telephones were considered as extravagance thing to have with. The developing rivalry in portable makers has brought down the costs of cellular telephones to that degree that these days, purchasing a cell telephone is not a major ordeal. Simply spend a couple bucks and you are pleased proprietor of a cell telephone. In today s opportunity, it s elusive a man who does not possess a cellular telephone. The little contraption is an essential need of life. In any case, whyRead MoreCell Phones And Its Effect On Our Lives894 Words   |  4 Pages The first cell phone that was build in a car the reason why it was because it was too big to carry around in your pockets. Buying a phone in 1980 were very expensive, not everyone can afford a phone for themselves. Cell phones back in the day would cost just about over a couple thousand of dollars. The mobile devices that were made in that time was only for phone calls without any caller ID s to tell who s calling you. .Cell phones have been producing a lot better over these few years. BackRead MoreCell Phones And Its Effect On Our Lives934 Words   |  4 Pagesanother being exist, especially in our generation. This seems to be not a problem at moment, but with advancement of technology and new ways of meeting people digitally is seems people feel it’s appropriate to constantly be on their mobile devices without any consequences or surroundings. With Mobile device and other forms of wireless communication also effecting on distracting driving. The use of cell phones pose a risk for society in many ways involving cell phone conversations and texting or instant

Application Of AAA Model On Food And Beverage Industry

Question: Use the Theory relating to Adaptation, Aggregation and Arbitrage to explain how companies from the following industries have used this theory for the pursuit of their businesses: Computer industry (hardware or software) Tourism / hospitality industry Pharmaceutical industry Food / Beverage industry Retail industry Answer: Introduction Today's new world economy applies its new and inventive parts in remote direct hypotheses, headway of advancement, overall advancing, change coast, offshoring and what's more outsourcing. This is an aftereffect of these variables new structure is connected with overall advancing. The possibility of globalization is not the quick improvement of commercialization, yet rather it is the delayed consequence of the open money related methodologies which is joined into the making countries. In this report, an AAA model is depicted by taking two associations each from two business ventures. The associations are from Australia. Right when an association says that they are going around the world, which suggests that the affiliation center to spread their showcasing all through the world. They are spreading since they can't satisfy the objectives moreover can't get profits by the country of cause. They defy various issues and challenges that transform into a tangle for them. The close-by boss e xpress that the home office does not understand the area market and the affiliation gives off an impression of being too much decentralized. The globalization is a fundamental organization for a clear reason that it obliges the relationship to separate the substance of the business segment framework, its organization, and practices. Globalization helps a relationship to decrease the cost of transport and creation and likewise cut down the essential concern. The AAA framework strategies The AAA Model is called Adaptation, Arbitrage and Aggregation. It is an overall strategy structure (Sjursen, 2000). At first, the adaptation strategies are outstandingly profitable the overall business and relationship since it helps them to comply with changes all around. The misuse of differentiations between nearby markets or national business segment is known as the arbitrage methodology (Boudreaux, 2008). The strategy of aggregate helps the business for overcoming the opening between some association by engineering them on account of their likenesses. The collection strategy is useful for the movement of economies of scale by arranging worldwide furthermore commonplace systems. It is concerned with the stereotyping of organization or thing responsibility. The general AAA model is imperative in the progression of a fast record. The fast record shows the suitability of the globalization in an affiliation (Li and Wang, 2007). In a direct sentence, conformity philosophy is the syste m of changing the present organization or thing so it gets the opportunity to be proper for different markets or customers. The system of modification is especially fundamental for affiliations that are related to the admission of their things since it guarantees that the thing meets contiguous social and legitimate requirements. It is furthermore essential for affiliations that need to show new things. In any case, this system does not have the benefits and advantages for turn out to be totally new things (Issarapaibool, 2014). The watchfulness is generally called the cross-periphery game plan. Different reasons are accessible that displays that why arbitrage frequently does not get the possibility that it picks up. Furthermore, they should be seen before they can be changed. At in any case, there is the conviction that arbitraging crucial variables like capital and work offers are the principle confined open entryways for the high ground and may not be supportable for long in light of the way that the parts are accessible to all (Bastin, 2014). Next, arbitrage is by no means cutting edge, and different confound the multifaceted nature required to acknowledge it truly in a semi-globalized world. Application of AAA Model on Food and Beverage Industry McDonalds Aggregation Ray Kroc inaugurated his first McDonalds in Des Plaines, Illinois. In that time, he could scarcely have planned the splendid bends rising five years later in a standout amongst the most prepared business roads on the worlds. Regardless, the organization begun aching for India in the year 1991, a year in the wake of inaugurating its premier restaurant in China. The interest was plainly obvious one point one billion people, with three hundred million headed for office class status. In any case, how should anyone offer ground sirloin sandwiches in a territory where bovines are hallowed as wel1 as in five people are vegetarian? Besides, would anyone serve an, all things considered, poor customer showcase that reaches out from the region of Himalayas to the shores of the Indian Ocean? The executives of McDonald's in Oak Brook combat for a significant period of time with these request before discovering the road to accomplishment. In October 1996, the restaurant has made gigantic augmentations since the presentation of its underlying two diners in India which is located in Delhi and Mumbai. Starting now and into the foreseeable future, the fast-food stay has created to more than one hundred and sixty outlets. The business of Indian division addresses a little piece of McDonald's $24 billion in yearly livelihoods. However, it is not immaterial in light of the fact that the association is dynamically based on high-improvement markets. According to James Skinner, McDonald's CEO, The decision to go in wasn't ensnared. The obfuscated part was picking what to offer. Arbitrage At in any case, the company way into India was stacked with slips. To begin with, there was the no beef burger made with sheep. In any case, the knowledge was off: sheep is five percent fat (ground sirloin sandwich is 25% fat). It makes it rubbery and dry. However, there was the french rotisserie catastrophe. The restaurant started off consuming potatoes created as a piece of India, yet the close-by combination had an inordinate measure of water substance, making the fries elastic. Chicken kabob burgers? Sounds like a victor except for that they were penetrated by customers. Plate of blended greens sandwiches were another disappointment: Indians incline toward cooked sustenances. Next, the Indian overseers set out on key menu inventive work (RD). After for a little time, they hit on a veggie burger with a name Indians could grasp: the McAloo Tikki (an "aloo tikki" is a shabby potato cake neighborhood individuals buy from roadside traders). The lesson in the McDonald's India case: neighborhood data matters. Today, 70% of the menu is planned to suit Indians: the Paneer Salsa Wrap, the Chicken Maharaja Mac, the Veg McCurry Pan. The McAloo, by far the highest point of the detail, moreover is being conveyed to McDonald's in the Middle East, where potato dishes are noticeable. Besides, in India, it duplicates commitment: it not simply draws in the masses; it is moreover a hit with the country's 200 million vegetarians. The lesson in the McDonald's India case: neighborhood data matters. Today, 70% of the menu is needed to suit Indians: the Paneer Salsa Wrap, the Chicken Maharaja Mac, the Veg McCurry Pan. The McAloo, by a wide edge the most dumbfounding reason for the purpose of enthusiasm, furthermore is being gone on to McDonald's in the Middle East, where potato dishes are conspicuous. Furthermore, in India, it duplicates obligation: it not simply draws in the masses; it is additionally a hit with the country's 200 million veggie beaus. Adaptation In May 2000, in the occasion that that was inadequate. The association was enclosed by activists after reports appeared in the United States that the chain's fries were surrounded with ground sirloin sandwich concentrates to upgradea honest to goodness violation for vegetarians. The executives of McDonald's in India repudiated the charges, ensuring their fries were not exactly the same as those sold in America. In any case, the association drove forward, taught, and prospered. It comprehends what Indians expected to eat as well as what they would pay for it. It worked, beginning with no outside help, a mammoth generation systemfrom farms to plantsin a country where goats, elephants as well as trucks have the same roads. The company deals with India's massive geology, the association disconnected the country into two locale: the north and east, and the south and west. By then it molded 50-50 joint tries with two especially related Indian representatives: Vikram Bakshi. He made his fortune in area, runs the northern district. Amit Jatia who is a specialist. He begins from a gathering of productive industrialists, manages the south. Regardless of the way that neither had any experience in diner. This joint-meander structure of the organization gave the association what it required: close-by appearances at the top. Two business visionaries also brought money. Before the essential diner opened, the accessories put $10 million into building a workable store system, setting up appointment centers, getting refrigerated trucks, and finding creation workplaces with attractive cleanliness. They in like manner put fifteen million dollar in Vista Processed Foods, a sustenance get ready plant exterior to Mumbai. Moreover, Mr. Jatia, Mr. Bakshi, as well as thirty eight staff people put in an entire year in the Indonesian capital of Jakarta think how McDonald's functioned in another Asian country. Another lesson got from the McDonald's case: veggie partner things should not come into contact with nonvegetarian things or fixings. Walk around any Indian McDonald's and you will find half of the laborers wearing green cook's bits of clothing and the other half in red. Those in green handle veggie beau orders. The red-clad ones serve nonvegetarians. It is a division that builds up all through the diner and its stock structure. Each diner's fire cooks, ice chests, and most remote point areas are assigned as "veg" or "non-veg." At the Vista Processed Foods plant, dependably, on the "non-veg" side was in one a player in the workplace, and the "veggie partner fundamentally" piece was in another. Today, after various shocks, one can truly imagine the ghost of Ray Kroc requesting Indians one from the best request everthe one that translates into such a broad number of social solicitations: "You require fries with that?" Yes, Ray, they do. Kentucky Fried Chicken Adaptation The Kentucky Fried Chicken was some time before saw as Kentucky Fried Chicken. Kentucky Fried Chicken is the main restuarant of Australia. In 2000, the collusion was set up with inside a transient period (Yin, Dargusch and Halog, 2015). The carrier has element to help straight twenty-nine urban zones in Australia from a center in Melbourne, Brisbane, and Sydney. After McDonalds, it is the second greatest diner on the world (Yahya, 2013). Since the verbal meeting completed in 1989, globalization has changed into a convincingly crucial parts which impact the change arrangement for both state and flying machine affiliations. Aggregation As everybody understands that the modification strategy relies on upon the necessities of the customers. In any case, Kentucky Fried Chicken applies conformity methods to end up compelling in most of the universes (Eaton, 2001). They finish the examination into the business parts they are contemplating and what's more the potential impact on the business I terms of the cost and time to modify the backing of the customers of different countries. It has 18,875 outlets in one hundred and eighteen districts and countries. The principal aftereffect of KFC is weight carmelized chicken pieces which are set up with Sanders equation of eleven flavors and also herbs. KFC opened their first restaurant in Malaysia. The restaurant opened their outlets in the United Kingdom, Mexico. Jamaica and also Canada. Arbitrage The restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. In today's period, KFC has more than three hundred and ninety restaurants on the planet and in a matter of seconds it is so far numbering (Morrow, 2002). The affiliation made the chicken industry acclaimed on the planet with the help of business segment upgrade by testing the seen astounding quality of ground sirloin sandwich. In 1930, 20th March, the diner was set up by Sanders Court and Caf. Harland Sanders built up the affiliation. Harland Sanders was a business visionary who began his publicizing by retailing burned chicken from his wayside diner in Corbin Kentucky. Application of AAA Model on Retail Industry Asda Adaptation The certain establishment of globalization at the Asda is a crucial relationship in the one hundred billion dollars general home-mechanical get together industry. It illuminates a considerable number of inconveniences connected with globalizing a course of action of movement. In the late 1980s, Asda set out on a course of change that would, finally, change the relationship into the fundamental general creator of certifiable home mechanical congregations with operations orchestrated in each district of the world (Mentan, 2010). Asda makes machines general significant portrayals, for instance, cooking, fabric care, edge gadgets, refrigeration, parking spot alliance, dishwashing and water filtration. It had agents of around seventy thousand. It has sixty-seven development and furthermore manufacturing research concentrates all over all through the globe. It has a business range closeness in each authentic nation on the world. Aggregation Regardless, Asda would set up new association with a broad assortment of clients in countries and social requests far prohibited from the United Kingdom market (Mentan, 2010). The affiliation advertises a part of the most saw machine brands of the world which consolidates Maytag, Asda, Jenn-Air, KitchenAid, Brastemp, Amana, Consul and likewise Bauknecht. From the summary, the brand of Asda is the five star all inclusive mechanical assemblies on the planet, and it positions among the most critical brands on the planet. In 2008, Asda saw yearly offers of around nineteen billion dollars. In the interim, Andy Clarke who is the head and CEO of this association had seen the need to chase down change past the totally create and essentially forceful United Kingdom market. The affiliation has started a development of acquisitions that would give them the scale and assets for take an eagerness for general markets under the force of Mr. Clarke. Arbitrage In 1989, the association grabbed the machine business of Philips Electronics N.V. It immediately gave the affiliation a strong European operations base. In the midst of the mid-1990s, they had supported its position in Europe and Latin America. Hence, they were building a noteworthy gathering and publicizing base in Asia. In 2006, Asda got Maytag Corporation, accomplishing an adjusted alliance arranged to offer more to purchasers in the irrefutably connected with general business center. In the western side of the equator, the affiliation expanded its whole deal relationship with the Latin American environment and set up their nearness in Mexico in perspective of a joint-meander assistant. The exchange made distinctive economies of scale. In the mean time, it built up the strategy of Asda of inventive, decision stamped things and associations to clients. Apple Adaptation The organization is likewise called Apple. The central station of the association is arranged in California, Cupertino. The organization creates and outline and additionally offer electronic gadgets (Apple Advertisement, 2012). It is an American multinational innovation organization. The primary furor of Apple Company is that they offer iPhone and MacBook Pro. The items are likewise sold on the web. Like different associations, Apple. Additionally takes after the AAA model of globalizations. The clients can get assistance from the bolster focal point of Apple. This is on the grounds that the bolster focus is both and online and block and engine, along these lines, their image name spread rapidly. Arbitrage The association is altogether different from other Information Technology proficient commercial ventures. This is a direct result of the globalization; the organization is renowned on the planet. Places like the United Kingdom, India, Germany, China, Spain, France, they have made an awesome business sector. They can adjust rapidly everywhere throughout the world as a result of the innovation they have inside the association. They have done their globalization by serving to heaps of clients. In view of the examination, in 2013, the net offers of this association is 170,910 million United States dollar. Apple positions in number one position when contrasted with other electronic administration industry. Aggregation Apple serves the client everywhere throughout the world with their different sorts of electronic items. For instance, there is a different Apple console and in addition the mouse which is retailed independently (Teichmann, 2004). AAPL which is the stock image of Apple. It exchanges on the NASDAQ securities exchange. The vital experts who track Apple stock are Michael Olson and Gene Munster of Piper Jaffray. Around the same time, they made a benefit of 37,037 million dollars. It is the tremendous accomplishment to the organization. The client might purchase the console and mouse with the MacBook Pro. Today every youth request iPhone, tablets and portable PC of this organization. A late narrative on Steve Jobs, the organizer of Apple, helped the association to wind up increasingly celebrated on the planet. It's up to the decision of the customer. Conclusion The report is based on the global marketing strategy for different companies. Here it shows that the different companies apply the AAA model to survive and win in the competition market. In the first portion of the report, an introduction is provided which describes the globalization and how it is related to AAA model. Next, the AAA Model is described. After that, two industries are considered. From the retail industry, Apple and Asda are discussed related to AAA model and from the food services sector KFC and McDonalds are considered. References Appadurai, A. (2001).Globalization. Durham, NC: Duke University Press. Apple Advertisement. (2012).Computer, 45(5), pp.92-92. Bastin, G. (2014). Adaptation, the Paramount Communication Strategy.Linguaculture, 2014(1). Boudreaux, D. (2008).Globalization. Westport, Conn.: Greenwood Press. Choi, T. and Ahn, C. (2014). An Adaptive Cauchy Differential Evolution Algorithm with Bias Strategy Adaptation Mechanism for Global Numerical Optimization.JCP, 9(9). Eaton, J. (2001).Globalization and human resource management in the airline industry. Aldershot, England: Ashgate. Gerdes, L. (2006).Globalization. San Diego, Calif.: Greenhaven Press. Haugen, D. and Mach, R. (2010).Globalization. Detroit: Greenhaven Press. Issarapaibool, A. (2014). CONCEPTUAL FRAMEWORK: MARKETING ADAPTATION STRATEGY AND AEC COMPETITIVENESS OF THAI TRAVEL AGENCY ENTREPRENEUR.International Journal of Business Strategy, 14(3), pp.201-207. Li, W. and Wang, X. (2007). Adaptive velocity strategy for swarm aggregation.Physical Review E, 75(2). Mentan, T. (2010). Exiting the Whirlpool? Pan-Africanism Caught in the Crossfire of Identity and Globalization.African Journal of International Affairs, 5(1-2). Morrow, T. (2002). Book Review: Globalization and Human Resource Management in the Airline Industry.Journal of Industrial Relations, 44(2), pp.298-299. Sjursen, K. (2000).Globalization. Bronx, N.Y.: H.W. Wilson Co. Teichmann, I. (2004).Globalization. North Mankato, Minn.: Smart Apple Media. Yahya, H. (2013). Australian Airlines Industry Globalization and Labour Relations: A Case Study of Pilot Experience.IOSR Journal of Business and Management, 14(3), pp.105-108. Yin, K., Dargusch, P. and Halog, A. (2015). An analysis of the greenhouse gas emissions profile of airlines flying the Australian international market.Journal of Air Transport Management, 47, pp.218-229. Application Of AAA Model On Food And Beverage Industry Question: Discuss about the Competitive Strategy for Airline Education Industry. Answer: Introduction AAA framework strategy is also known as Ghemawat strategy. This is a Global strategy and is composed of triple A. The three A's of the strategy are known as Adaptation Strategy, Aggregation Strategy and Arbitrage strategy. In this assignment the researcher has selected two industries. They are Airline industry and education industry. In the airline industry the researcher has selected Qantas Airways and Emirates Airlines. On the other hand in education industry, the researcher has selected Melbourne University and Harvard University Background of the companies Qantas Airways is an Australian Airline and has the largest fleet size. The airline is the third oldest Airline in the world and has both national and international flights (Qantas.com 2016). Qantas Airways has started its operation in the airline industry since 1921, and its headquartered is situated in Mascot in Australia. The airline has employee strength of over twenty-eight thousand employees and generates revenues of 15.8 billion Australian dollars (Qantas.com 2016). On the other hand, Emirates Airline is a Dubai-based airline organization. The organization is relatively younger than Qantas Airline and has started its journey in the year 1985 (Emirates.com 2016). Emirates Airline is the largest Airline in the Middle East and operates in 148 countries around the world. Headquartered of the organization is situated at Garhoud in the United Arab Emirates (Emirates.com 2016). Emirates Airlines has employee strength of over fifty-six thousand and is the seventh largest airline regar ding revenue generation. Melbourne University is an Australian Research University. The University was founded in the year 1853 and is the second oldest University in the world (Unimelb.edu.au 2016). The University has student across the world, and the main attraction of the University is doctoral students. Near about three thousand students are passed every year. The University has different departments like Computer Science, Law, Finance, Arts and Humanities (Unimelb.edu.au 2016). The main campus of the University is situated at Parkville whereas other campuses are located in different parts of Victoria. On the other hand, Harvard University is a private research University, which is situated in Cambridge in the United States of America (Harvard University 2016). The institute was established in the year 1636 and is the worlds most renowned university. It was founded by John Harvard and today the University has over 21000 students (Harvard University 2016). The University has both graduate and undergraduat e students. Analysis of AAA framework Ghemawat framework helps an organization to create a global value addition in its product or services. According to Dietrich (2015), adaptation strategy used by any organizations help the organization to increase the market share. It is also useful to increase the market share. Aggregation Strategy primary activity is to increase the economic level of any organization. Value proposition and grouping is also a part of Aggregation strategy. Arbitrage is the process by which the organization can benefit them from economic differentiation. The Economic difference of two countries helps an organization to upgrade from the pitfalls. AAA Framework Airline industry Educational industry Qantas Airways350 Emirates Airline350 Melbourne University350 Harvard University350 Adaptation Qantas Airways take help of Adaptation to increasing the value of the organization. The value is added by meeting the local requirement and Global strategy. The flying facility provided by one airline industry is different from that of the other (Drahos and Frankel 2012). Qantas Airways is an Australian airline and provide services which are different from Emirates airlines. 1. Variation strategies: Qantas Airways added different policies to make their service better than that of the other. The training provided by the organization help the employees to understand the job profile and act accordingly (Gomes et al. 2014). Therefore, the customers can enjoy the best service, and this increases the revenues of the organization. The organization has also positioned its service in such a way that everyone can avail their service. 2. Focus: Qantas Airways always remain focus on their activities. The operational manager of the organization always looks after the well-being of the passengers. As the organization operates in various countries, the meal provided in the flight is divided according to the taste and origin of the people (Levenson 2014). Qantas Airways is using this strategy to modify their service according to the requirement of the individual. 3. Externalization strategies: In external strategies Qantas Airways is trying to create alliances and partners with different airline industry like Indigo and Kingfisher to lower the cost (Gould and Power 2015). This process will also help Qantas Airways to reduce the risk involved in the business. 4. Design: Design is also an important activity of Qantas Airways. The workflows among the employees are divided according to their specialization. The air host and hostesses are mainly responsible for the welfare of the passengers while the pilots look after the safety of the passengers (Perlin, Dufour and Brooks 2014). The aeronautical engineers look after the tools and different devices of the flight and check whether it is properly functioning or not. 5. Innovation: Innovation also helps Qantas Airways to improve their services. Latest technology like communication engineering is used by pilots to communicate with the airports and also helps to find out the track of other planes (Trentin et al. 2012). Weather technology is also used by the organization to know about the weather condition and decide route accordingly. Emirate Airlines changes their different policies to improve the adaptation strategy. The foods provided by the organization are hygienic and fresh. This helps the organization to have a competitive advantage over others. 1. Variation Strategy: Emirates Airline introduced new materials like light metal bodies to reduce the weight of the flights. This process will help the pilots to fly the plane more easily. A new policy has been implemented where the customers can carry an extra ten kilograms of weight without any extra charge (Gould and Power 2015). All these have made Emirates Airlines as a popular flight. 2. Focus: Emirates airlines always keep focus on the different activities of the organization. The employees of the organization guide the passengers to their respected flight and seat numbers. Any problems of the passengers are solved with care and affection (Perlin, Dufour and Brooks 2014). This process has aroused a positive belief in the mind of the passengers. 3. Externalization strategies: Emirates airlines are always trying to improve the facilities provided to the customer. The organization is also planning to reduce the cost of the organization. As a result of which the Fly Emirates have outsourced their food facility to local suppliers (Trentin et al. 2012). 4. Design: Designing the workflow strategy of the organization is also a challenge for the operational managers. The organization has designed their workflow into three different shifts. Each shift is 8 hours each (Trentin et al. 2012). This process will reduce the work balance of the employees, and they can live a healthy life. 5. Innovation: In the recent days innovation has helped the Fly Emirates to have a competitive advantage over others. The organization has introduced a new app with the help of which passengers can buy tickets over the phone (Fee, K. 2012). This has helped both the passengers and organization to buy and sell tickets easily. Melbourne University has also adopted different strategies and policies so that the students can have a better education (Fee 2012). The student at the University is from different places across the world. So to have a proper communication the University follows Adaptation strategy. 1. Variation Strategy: The University has introduced new policies to serve a better quality of education to the students. The fees for the education are also reduced so as to attract a good number of students (Hombert and Thesmar 2014). The university has also made an agreement with the various companies so that the students can have a job immediately on completion of their course. 2. Focus: According to Ramkumar et al. (2013), the main focus of the University is to provide better education to the students. The university believes that proper education will make the students a successful person in the future. 3. Externalization strategies: Melbourne University has contacted renowned professors to provide the best education to the students (Nir 2014). The university also has outsourced the lodging facility to the local people so that the students can have a better lodging and food facility to the students. 4. Design: Melbourne University has designed a new course structure and timings for the students. The students have to attend their classes from 8 am in the morning till 11 am Then they will have a break, and their next session will be from 2 pm to 5 pm. The professors are also allocated class according to the new schedule (Perlin, Dufour and Brooks 2014). All this has created a balance between the teacher and the students. 5.Innovation: Innovative ideas like online teaching will be introduced by the Melbourne University. Harvard is the best University in the United States of America. Like Melbourne University, Harvard University has adopted different policies for the betterment of the students. 1.Variation Strategy: Harvard University always remains focused on the better quality of education. The University has an entrance test to select the best quality of students (Forgang 2015). The prices of the courses are also high so that only rich people can get an education in Harvard education. However, Harvard University has the scholarship facility for exceptionally talented students. This facility can also be available to poor students who are exceptionally talented. 2. Focus: The Harvard University along with education also focus on the behavior of the students. Harvard University has introduced a policy where the best student of each semester will be awarded based on their performance, behavior, and attendance (Lee, Yoo and Kim 2016). This strategy has motivated the students to become a good performer. 3. Externalization strategies: Harvard University has helped the student to have a better learning facility. For these, the University has introduced an online training facility free of cost. Along with this, the University has also focused on the lodging facility of the students (Teeratansirikool et al. 2013). Design: Harvard University has designed the routine of the students in a new form. In this new structure, the students have to attend the session from 10 am to 3 pm. A special class will be conducted by a person from the soft skill department to enhance their soft skill knowledge (Forgang 2015). 5. Innovation: Innovation is not so prominent in the University. The university mainly follows traditional style of teaching Aggregation Aggregation is used by Qantas Airways to develop the economic scale of the organization. Geographic aggregation helps Qantas Airways to improve the economic condition of the organization. Recently the organization is implementing a low pricing strategy of the tickets to increase their sales (Fee 2012). Economic scale of Emirates Airlines is also improved with the help of Aggregation strategy. The organization has introduced food and facility according to geographical locations. This was an effective move from Emirates airlines to increase the sale of tickets. Aggregation strategy has helped Melbourne University to improve the economic structure. The lodging facility has been outsourced to the residents Ramkumar et al. (2013). This process will help the University to reduce the pressure on the University. Aggregation strategy of the Harvard University has further enhanced the economic condition of The University. Arbitrage Arbitrage is used by Qantas Airways to exploit the difference in currencies of two countries Ramkumar et al. (2013). Qantas Airways take the help of Arbitrage and buy oil from the countries where the price is low. This will help the organization to reduce its costs. Arbitrage also used by the organization to reduce the cost of operation. The organization recruits people from places where they can have a cheap labor supply. All these have increased the revenue of the organization. Cultural arbitrage is an important part. Students from different culture come to study in the university (Gould and Power 2015). A proper cultural arbitrage will help the students to learn about the different activities which take place in different part of the world through the different segment of people. Harvard University has student from different parts of the world. Cultures of the students are also different. Cultural arbitrage helps students to learn about the different cultures in the world. Table 1: Analysis of AAA Framework (Source: Created by the author) Conclusion The researcher has thoroughly discussed the "AAA" framework of the Airline industry and the Education industry. The airline industry is mainly focused o the welfare of the customers because this will have a good impact on the business of the organization. Education industries are mainly focused on the quality of the education. Good quality education will improve the quality of the student and a whole the society will be benefitted. References Dietrich, F. 2015, "Aggregation theory and the relevance of some issues to others",Journal of Economic Theory,vol. 160, pp. 463-493. Drahos, P. and Frankel , S. 2012,Indigenous Peoples' Innovation: Intellectual Property Pathways to Development,ANU Press, S.l. Emirates.com. 2016.Emirates India | Book Flights, Hotels and Car Rental. [online] Available at: https://www.emirates.com/in/english/index.aspx?gclid=CJ6gkOLnhs0CFYoJvAodMKYF3wgclsrc=aw.dsdclid=CLjQqeLnhs0CFUKFaAod3nsBZg [Accessed 1 Jun. 2016]. Fee, K. 2012, "Delivering E-learning. A Complete Strategy for Design, Application and Assessment",Development and Learning in Organizations: An International Journal,vol. 27, no. 1. Forgang, W.G. 2015;,Strategy-Specific Decision Making: A Guide for Executing Competitive Strategy,M.E. Sharpe, Inc. Gomes, C.F., Yasin, M.M., Lisboa, J.V. and Small, M.H. 2014, "Discerning competitive strategy through an assessment of competitive methods",The Service Industries Journal,vol. 34, no. 12, pp. 974-998. Gould, A.M. and Power, T.M. 2015, "Leaving the cocoon: university course design and delivery vis-a-vis competitive strategy",On the Horizon,vol. 23, no. 1, pp. 58-68. Harvard University. 2016.Harvard University. [online] Available at: https://www.harvard.edu/ [Accessed 1 Jun. 2016]. Hombert, J. and Thesmar, D. 2014;, "Overcoming limits of arbitrage: Theory and evidence",Journal of Financial Economics,vol. 111, no. 1, pp. 26. Lee, S., Yoo, S. and Kim, D. 2016, "When is servitization a profitable competitive strategy?",International Journal of Production Economics,vol. 173, pp. 43-53. Levenson, A. 2014, "Organization design and talent strategies for emerging markets",Organizational Dynamics,vol. 43, no. 3, pp. 205. Nir, A.E. 2014,Educational Superintendent: Between Trust and Regulation An International Perspective,Nova Science Publishers, Inc. Perlin, M., Dufour, A. and Brooks, C. 2014;, "The determinants of a cross market arbitrage opportunity: theory and evidence for the European bond market",Annals of Finance,vol. 10, no. 3, pp. 457-480. Qantas.com. 2016.Flights to Australia | Australia travel | Qantas. [online] Available at: https://www.qantas.com/travel/airlines/home/in/en [Accessed 1 Jun. 2016]. Ramkumar, M.V., Nielsen, R.H., Stefan, A.L., Prasad, N.R. and Prasad, R. 2013, "A Joint Allocation, Assignment and Admission Control (AAA) Framework for Next Generation Networks",Wireless Personal Communications,vol. 73, no. 3, pp. 1245-1267. Teeratansirikool, L., Siengthai, S., Badir, Y. and Charoenngam, C. 2013, "Competitive strategies and firm performance: the mediating role of performance measurement",International Journal of Productivity and Performance Management,vol. 62, no. 2, pp. 168-184. Trentin, A., Forza, C. and Perin, E. 2012;, "Organisation design strategies for mass customisation: an information-processing-view perspective",International Journal of Production Research,vol. 50, no. 14, pp. 3860-18. Unimelb.edu.au. 2016.The University of Melbourne, Australia - Australia's best university and one of the world's finest.. [online] Available at: https://www.unimelb.edu.au/ [Accessed 1 Jun. 2016].

Threat of substitute free essay sample

Threat of substitutes The threat of substitutes means that a product identical or similar with other product which same characteristics product we found easily. The industry is less attractive when the threat of substitutes is high. In this case, we need to produce different product compared to the other firm to attract consumer to buy from us. Our firm threat of substitutes is medium as we are producing the plus sizes of clothing for men and women. In this industry, although there are several brand such as HM and Mango having large size or plus sizes of clothing. There is the difference between us because we only focus on the large size clothing while they are also having other product line like accessories and bag. Another brand like camel active, blue tom and etc is producing large sizes clothing too but their sizes is limited and normally their sizes are only available until XL or XXL. We will write a custom essay sample on Threat of substitute or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Compared to our brand, it is not the same because we are providing unlimited large sizes cloth. Normally, obese group will search for tailor on customize their clothing and the budget is high, some of them may be cannot afford it. On the other hand, the price of HM and Mango is usually high and searching for tailor service is very expensive. In conclusion, our clothes are suitable to all level of income as it is very affordable and reasonable, not only for higher level income’s group. Threat of new entrant The competitor can enter to the industry easily if they are selling identical or similar product. Which means that the treat of industry is high, not so profitable and the industry are not attractive. The barriers to entry to our industry is moderate because our business location is in Bukit Bintang are which is in the Sungei Wang Plaza which held nearby the same industry competitor such as HM at Lot 10 shopping mall and Mango in Pavilion shopping mall. In this case, we are providing different clothing business with others because we targeted and focused on obese people and only selling the large size clothing. We are using good quality raw material and selling at suitable, reasonable, and affordable price for customer. Customer may found what they find and wanted as we are selling latest design and fashion clothing with our fashion master advises and we make sure that they will get what they pay for. Bargaining power of buyer Nowadays, there are plenty of obese people who having problem in searching for clothes but not much firm is providing what they want, the plus sizes clothing. Therefore, the bargaining power of buyer in our business is low because the customer less choice and has few switching cost. In addition, our plus size clothes are suitable for all level income; all people can afford to buy it. Therefore, the obese people can wear more beautiful cloth and we also can give some consultant to them how to matching cloth. These services do not have in other firm. So, customer can wear beautiful and more confident and also shopping happily and no need worry does not have beautiful cloth wear. Rivalry among exiting firm There are fewer competitors in our business, so this industry is more profitable and attractive. But the all competitor are more famous than us, they have loyalty customer. So we need innovation, different with other. We do this just specially for obese people and we also provide fashion master service for customer. Our business is consider as slow growth industry, the fashion of cloth always change so we need fight with other to win the market share. So sometimes need do promotion to attract new customer and hold the old customer.